Arctic Wolf X Red Bull
BUILDING BUZZ THROUGH SOCIAL AWARENESS
INSIGHT
Arctic Wolf wanted to publicise its partnership with Red Bull Racing by building anticipation of upcoming races. They had targeted social channels as areas of activity around the run-up to a Grand Prix and asked me to choose imagery and write headlines that would inspire engagement and conversation.
IDEA
Tasked with the creation of social tiles, I chose to inject the headlines with an added touch of creativity, while focusing imagery on the most aesthetic elements of Formula One, the cars. The resulting posts were far more enjoyable to read than standard communications had been, and engagement with Arctic Wolf social channels grew across the season, as more and more fans wanted to see what the next fun message was to be.
