SERVICENOW
LAUNCHING A PRODUCT THAT DELIVERS REAL IMPACT
INSIGHT
On a mission to break the chip market status quo and stand out against the backdrop of colourless messaging, AMD needed to raise awareness of, and drive demand for, its innovation-leading microprocessor product, EPYC.
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In the world of microprocessing, innovation is power. And those who control the present set the pace for the future. We took this insight and used it to create a guerilla campaign for AMD that positions its EPYC chip as the innovation that would wipe out the Intel competition.
IDEA
'The Future is Nigh' serves as a wake-up call to the industry that an innovation evolution is just beyond the horizon. To execute this creative thought, we positioned Intel, the incumbent chip, as a provider of prehistoric hardware—epitomised by a blue dinosaur. Meanwhile, EPYC is shown as the catalyst for its downfall—the red meteor that wiped out the species. Using OOH advertising and AR-enabled technology, we created a QR code that would showcase the AMD EPYC meteor crash landing in different scenarios all across London—building buzz around the product.
