LAUNCHING INTERSECT
BUILDING A BLOCKCHAIN BRAND
INSIGHT
Cardano is a blockchain with a diverse and widespread ecosystem. Our challenge was how to unite key players within this ecosystem under a single, member-based organisation, making good on Cardano's primary aim — to allow its members to make key decisions related to its continued evolution.
It needed to be vibrant and standout, while simplifying adoption for members no matter their experience and expertise within blockchain technology. So that everyone, everywhere had an equal voice.
IDEA
It all began with the name; Intersect. A calling card that reflected the primary aim of the new brand: to bring disparate communities of the blockchain together.
Next came the rollout. From a website to social media and launch materials to a full-scale brand playbook, Intersect evolved from proof of concept to brand reality, one that continues to act as a hub for interaction, ideas, and governance.
