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RETURNSHIPS INITATIVE
EMPOWERING THE CAREER-BREAKER JOURNEY BACK TO WORK
INSIGHT
Seeking to boost reemployment opportunities in underserviced communities, Amazon needed a creatively striking and strategically targeted campaign that would raise awareness and consideration of its Returnships initiative.
IDEA
Returning to work after an extended period is far from easy, as experience gaps are still often considered taboo.
To empower career-breakers back into work, we developed a campaign that sought to showcase why the experiences and skills gained outside
of the workplace have translatable value within it at Amazon.
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